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Leader in horse health celebrates 30 years

Monday, October 23, 2017 

Virbac has a well-known and longstanding presence in Crookwell and, this year, celebrates its 30 year anniversary in Australia. 

What may not be widely known, is the importance of this regional manufacturing facility to the company’s global success.

Virbac is one of the largest global manufacturers of animal health products for horses and this is almost entirely due to its market-leading position in Australia. The company is a perpetual innovator in the industry through developing market leading products and educating horse owners and professionals on gold standard practices. These sustainable and effective management initiatives, developed by the multidisciplinary team of market and technical experts, serve to ensure long term protection of the available treatments against the development of drug resistance and set the standards in horse health and performance.

Virbac’s equine team continues to develop best practice programs including online training modules and on-farm programs and support. They produce superior educational material for horse owners and share latest information and updates through various digital platforms.

The flagship products in the equine range – Equimax®, Strategy-T®, Rapigel® and Neutradex® – are all manufactured in the Crookwell facility. The site is so highly regarded that the company recently transferred the manufacturing responsibility for Virbac’s market-leading ulcer treatment into the factory too.

Furthermore, the Australian Export team takes the global lead on all equine business, which means that it has freedom not only to continue developing its existing markets in New Zealand, Asia, Europe and the Middle East but also to explore new opportunities all over the world.

In September, Virbac was named as a finalist in the prestigious New South Wales Premier’s Export Awards Agribusiness category. This recognises outstanding international success in the field of agricultural products, services or technology, including processed foods and beverages and the forestry, fisheries and fibres industries. The award winners will be announced during a gala dinner at The Star on Wednesday, October 25.

One key marketing attribute is the newly bestowed ‘Made in Australia’ accreditation, which is not only an endorsement of the company’s support of local R&D and manufacturing but also seen as an imprimatur of quality and reliability in many overseas markets. 

Many of these products are made in Crookwell, which means that it is not only a regional manufacturing success story but one that has a significant presence on the global animal health stage as well.

 

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