Cydectin Platinum is a highly effective, persistent combination drench that can significantly improve cattle growth. To demonstrate these results are achievable on farm, in commercial enterprises, Virbac is running a proof-of-concept campaign – The Cydectin Cup.
Beef producers from across New South Wales and Queensland will be invited to participate in the Cydectin Platinum Cup. Participating cattle producers will collaborate with their Virbac Area Sales Manager (ASM) to assess the level of drench resistance on their property (animals/paddocks) using a faecal egg count reduction test (FECRT) treated with Cydectin Platinum. Following this, the growth of the cattle will be monitored for up to 60 days.
The Cydectin Platinum Cup aims to demonstrate the benefits of transitioning from older, ineffective single-active drenches to a highly effective and persistent option like Cydectin Platinum.
Prizes to be won
Participants could win great prizes including a Land Watch Station Manager (PTZ) 4G camera system valued at $6,600, and Virbac Animal Health Pack containing Cydectin Platinum 5 L, Multimin Chrome 500 mL, and Websters 7 in 1 Vaccine for cattle 500 mL valued at $4,500.
To measure the success of the Cydectin Platinum drench, participating producers will be reporting on:
A panel of judges will assess each producer, and two winners will be announced in February 2026 – one from New South Wales and one from Queensland.
Want to stay up-to-date or nominate yourself as a participant? Click below to sign up.
Cohort 1
![]() Tom Mulligan Ban Wyong Station Ben Lomond, NSW |
![]() Jake Cutcliff Wilga Farms Moree, NSW |
![]() Ben Michelmore Strathdee Strathdee, QLD |